Itch.io Mandates Disclosure of Generative AI Use in Creator Assets

The indie game marketplace introduces required tagging for AI-generated content to enhance transparency for buyers.

Creators on Itch.io must now disclose the use of generative AI tools, such as ChatGPT and Midjourney, in their projects.
Assets using generative AI will receive an 'AI Generated' tag, while assets without AI involvement will be labeled 'No AI.'
Specific sub-tags will indicate whether AI was used for graphics, sound, text, dialogue, or code within a project.
Assets not properly tagged as AI-generated will be excluded from indexing on Itch.io's browse pages, limiting their visibility.
A grace period has been provided for creators to update their content, with user reports helping enforce compliance afterward.