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ITC Ruling Threatens BOE’s U.S. OLED Exports, Disrupts Apple’s iPhone Supply Chain

Apple plans to pivot from BOE panels to Samsung Display, LG Display after a preliminary ITC ruling found trade-secret violations.

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Overview

  • The U.S. International Trade Commission’s preliminary finding concluded that BOE and seven affiliates infringed Samsung Display’s OLED patents, recommending both import restrictions and a cease-and-desist order.
  • If the decision is finalized in November, it could bar U.S. imports of BOE-manufactured OLED panels and modules, though iPhones already assembled with those displays would remain exempt.
  • BOE supplies cost-efficient OLED panels for entry-level iPhone models but has faced quality and delivery issues that have prompted Apple to reconsider its display sourcing for the iPhone 17e.
  • BOE is under growing pressure in the U.S. market and is shifting its strategy toward China by expanding OLED production capacity and offering aggressive pricing.
  • The ITC’s final ruling will go to the White House for a 60-day review after the November decision, a step that could reshape global OLED supply dynamics.