Overview
- The season starts on 2 January in Valle d’Aosta and from 3–4 January in most regions, with Liguria set for 5 January and the autonomous provinces of Trento and Bolzano from 8 January.
- Estimated turnover ranges from €4.9 billion per Confcommercio to as much as €6 billion according to Confesercenti.
- Roughly 2 million shoppers bought in pre-sales after Christmas, weakening the traditional concentration of the event.
- Interest is high at 92% in the Ipsos survey for Confesercenti, yet 53% plan to buy only if the offer is compelling, with physical stores primary and online a growing complement.
- Rules require discounts to be calculated from the lowest price in the prior 30 days with clear display of original price, reduction and final price, and returns differ for in-store purchases versus the 14-day right online.