Overview

• Elettra Lamborghini cannot register her surname as a brand for now after the Corte di Cassazione accepted Automobili Lamborghini’s appeal on October 2.
• The court found that celebrity in entertainment does not override an earlier, internationally famous automotive mark and that the surname risks consumer confusion.
• Judges noted the Lamborghini name may have helped boost the singer’s popularity, weakening claims of distinctiveness separate from the car brand.
• The case returns to the Commissione dei Ricorsi to verify whether her use of “Elettra Lamborghini” has been effective, continuous, uncontested, and in good faith.
• The application targeted cosmetics, bags, and clothing, and earlier comparisons to the EU’s Messi case were cited in proceedings but were not decisive in this ruling.