Overview

• Official summer sales began July 5 across Italy, with the Province of Bolzano deferring its start to July 16.
• Decreto legislativo 26/2023 bars pre-sale offers and requires merchants to display the lowest price from the previous 30 days.
• Surveys show about 62 percent of Italians plan to shop and an estimated 6.5 million have already bought items during unsanctioned pre-sales.
• Consumer associations forecast a turnover of €3 billion to €3.5 billion and report an average budget of €218 per buyer.
• Footwear tops planned purchases at 53 percent and online platforms like Zalando are adding discounts up to 50 percent.