Overview

• Italy’s coastal resorts saw a 15 percent drop in beach attendance in July 2025, with German and Italian visitors particularly scarce on weekdays.
• Campsites around Lake Garda have reached full capacity even as nearby hotels remain underbooked due to cost-sensitive travelers from Scandinavia and Eastern Europe.
• Popular Dolomite trails and cable cars are overwhelmed by weekday crowds, leading four landowners to impose a five-euro access fee at the Seceda viewpoint.
• Opponents say up to 27 daily excursion boats at Il Corno are accelerating shoreline erosion, and local officials are debating restrictions to protect the bay.
• Overall holiday costs in Italy have surged roughly 30 percent since 2019, with domestic flight prices up 81.5 percent, driving the shift away from traditional beach vacations.