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Italy’s Anti-Piracy Measures Yield Modest Decline but Football Industry Still Loses €350 Million

Industry heads at the Rome conference pressed for broader use of Piracy Shield to secure future investment in youth infrastructure

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Overview

  • FAPAV/Ipsos data show 295 million piracy acts in 2024, an 8% annual drop but totaling €2.2 billion in losses and more than 12,000 jobs cut across Italy.
  • Football suffers particularly heavy costs, with annual piracy losses of €350 million undermining funding for youth academies and stadium upgrades.
  • Piracy Shield platform, launched in February 2024, has blocked illegal sports streams within 30 minutes and may expand to first-run audiovisual content pending AGCOM consultation.
  • Survey finds 38% of Italian adults committed at least one piracy act in 2024, with 45% not viewing it as a serious crime despite 70% acknowledging its economic harm.
  • Government and broadcasters including Sky Italia and DAZN called for coordinated legal, enforcement and communication efforts to overcome cultural acceptance and strengthen deterrence.