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Italy’s 2025 Car Market Slips 2.1% as Year-End Incentives Spur EV Surge

Soft retail demand pushed volumes toward rental fleets, with EV deliveries clustering around an incentive-driven December.

Overview

  • Registrations totaled 1,525,722 for 2025, down by about 33,000 from 2024, while December rose 2.2% year over year to 108,075 units.
  • Battery-electric cars reached 94,230 for the year, up 46.1% for a 6.2% share, with December jumping to 12,015 and roughly 11% share on October incentives.
  • The market remains well below pre-pandemic and historical peaks, trailing 2019’s 1.917 million and 2007’s 2.494 million, according to Centro Studi Promotor.
  • The private channel fell 9.3% across 2025 and 3.5% in December, as rental and fleet deliveries grew 12.5% to 28.5% of the market.
  • Industry groups pressed for clearer, stable policy after EU signals of possible easing in mid-December, noting continued dependence on temporary subsidies for BEV demand.