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Italy Widens Meta Probe Over WhatsApp AI, Weighs Interim Measures

The competition watchdog cites risks to the AI chatbot market stemming from new WhatsApp business terms alongside fresh in‑app AI tools.

Overview

  • Italy’s antitrust authority expanded a July investigation to cover WhatsApp’s October 15 Business Solution Terms and newly integrated Meta AI features.
  • The regulator opened a procedure to consider interim measures that could suspend the new terms and limit further integration of Meta AI during the probe.
  • Officials warn the changes could restrict output, market access or technical development in AI chatbot services, leveraging WhatsApp’s large user base in Italy.
  • The updated terms bar companies whose main offering is AI services from using WhatsApp Business, applying immediately to newcomers and from January 15, 2026 for existing users.
  • WhatsApp rejected the allegations as unfounded, saying its API was not designed for AI chatbots and that most businesses using it for customer support remain unaffected.