Overview

• Rome is hosting the WTTC 25th Global Summit on 29–30 September with more than 1,000 delegates, including about 310 CEOs, in an event organized with the Tourism Ministry, ENIT, the City of Rome and the Lazio Region.
• Prime Minister Giorgia Meloni outlined priorities focused on quality, destagionalization and the revitalization of borghi and mountain areas, with a strategy to leverage major events such as the Jubilee and Milano-Cortina 2026.
• The government said it is deploying National Recovery and Resilience Plan resources to help small and medium enterprises upgrade accommodation and services and to improve transport connectivity.
• Official figures presented at the summit show continued momentum, including a 6.22% rise in summer tourists versus 2024 and Eurostat data indicating Italy’s January–July 2025 overnight stays up 2.2% year over year versus Spain’s 1.6%.
• Local data highlighted Rome’s strong performance, with a 2024 record of over 51 million presences and 22 million arrivals and a further 5% increase so far in 2025, as ENIT underscored tourism’s role in supporting more than 3 million jobs.