Overview

• Italy’s tourism spending is projected to hit €185 billion in 2025, including a record €60.4 billion from international visitors.
• Tourism is set to contribute €237.4 billion to Italy’s GDP—about 10.8%—and sustain roughly 3.2 million jobs next year.
• Rome will host the 25th WTTC Global Summit from September 28 to 30 at the Auditorium Parco della Musica, drawing ministers, CEOs and industry leaders.
• The Ministry of Tourism and ENIT are unveiling sustainability-focused initiatives to diversify visitor flows to lesser-known regions during the 2025 Jubilee.
• WTTC forecasts project continued growth through 2035, with tourism’s GDP share rising to 12.2%, 3.7 million jobs and €220.7 billion in visitor spending.