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Italy Orders Meta to Suspend WhatsApp Terms Blocking Rival AI Chatbots

The interim measure seeks to preserve competition on WhatsApp pending coordinated EU‑Italian reviews of suspected dominance abuse.

Overview

  • Italy’s antitrust authority issued interim measures forcing Meta to pause new WhatsApp Business API terms that would bar general‑purpose chatbots starting January 15.
  • Regulators said the suspension is needed to avert serious and irreparable harm to competition in the AI chatbot services market.
  • The order requires access for competing AI assistants on WhatsApp and applies to Meta Platforms Inc., Meta Platforms Ireland Ltd., WhatsApp Ireland Ltd., and Facebook Italy Srl.
  • The European Commission has opened a parallel antitrust investigation, with the Italian watchdog stating it is coordinating to address the conduct effectively.
  • Meta called the decision fundamentally flawed, arguing the API was not designed to distribute large‑scale chatbots and indicating it will challenge the order.