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Italy Orders Meta to Suspend WhatsApp Rules That Bar Rival AI Chatbots

The interim measure aims to prevent irreparable harm to competition during an abuse-of-dominance investigation.

Overview

  • Italy’s antitrust authority issued an interim order on Dec. 24 requiring Meta to lift WhatsApp Business terms that would exclude competing AI assistants while the probe continues.
  • The contested policy, introduced in October and slated to take effect Jan. 15, bans general‑purpose chatbots from using the WhatsApp API but leaves customer service bots for businesses unaffected.
  • AGCM said the terms appear capable of limiting output, market access, or technical development in AI chatbot services, with potential harm to consumers.
  • The watchdog said it is coordinating with the European Commission, which launched a parallel investigation covering the European Economic Area earlier in December.
  • Meta called the decision “fundamentally flawed,” argued that third‑party chatbots strain systems not designed to support them, and signaled plans to challenge the order.