Italy Orders Controversial Amica Chips Ad Pulled Amid Blasphemy Claims

The commercial, depicting nuns using potato chips for communion, has sparked widespread condemnation and regulatory action.

A commercial by Amica Chips featuring nuns substituting communion wafers with potato chips has been labeled as 'blasphemy' by Catholic groups in Italy.
The ad, intended to showcase the 'irresistible crunchiness' of the chips, has been criticized for trivializing religious symbols.
Italy's advertising standards authority has mandated the removal of the commercial, though Amica Chips has the option to appeal within seven days.
Catholic media and organizations, including AIART and the newspaper Avvenire, have expressed strong disapproval, describing the ad as offensive to religious sensibilities.
Social media reactions have been overwhelmingly negative, with calls for a boycott of Amica Chips over the disrespectful portrayal.