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2h ago

Italy Opens First WTTC Global Summit in Rome as Meloni Sets Quality-Driven Tourism Agenda

Fresh official data alongside a heavy CEO turnout underscore tourism’s growing weight in Italy’s economy.

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Overview

  • Prime Minister Giorgia Meloni prioritized quality upgrades, destagionalizzazione and the valorization of borghi, citing PNRR resources for infrastructure and small-business improvements.
  • Organizers report more than 1,000 delegates in Rome, including about 310 CEOs and presidents from global travel and tourism companies.
  • Newly cited figures show summer tourists up 6.22% versus 2024, with Eurostat tracking Jan–Jul overnight stays up 2.2% in Italy compared with 1.6% in Spain.
  • WTTC projects the sector will contribute over €237 billion to Italy’s economy this year, while ENIT notes more than 3 million jobs tied to travel and tourism.
  • Rome recorded over 51 million presences and 22 million arrivals in 2024, with visits up by roughly 5% so far in 2025, according to the city’s mayor.