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Italy Opens Antitrust Probe Into Meta’s WhatsApp AI Integration

The AGCM is inspecting Meta’s Rome offices to determine if pre-installing AI on WhatsApp locks users into its ecosystem.

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Italian antitrust authorities are probing whether Meta may be gaining a commercial advantage by integrating its AI into WhatsApp
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Overview

  • Italy’s antitrust authority has launched a formal investigation into Meta Platforms over allegations that bundling its AI assistant into WhatsApp abuses its market dominance.
  • Officials carried out inspections at Meta’s Italian subsidiary in Rome with assistance from the special antitrust unit of Italy’s tax police.
  • The probe centers on claims that integrating Meta AI without user consent could steer users toward its services and harm competing platforms.
  • The inquiry is being conducted in close cooperation with relevant European Commission departments under EU competition rules.
  • Companies found to have abused a dominant position can face fines of up to 10% of their worldwide turnover.