Overview
- Italy’s Antitrust authority said Sky misled customers about subscription price hikes, imposing a €2 million penalty for deceptive communications.
- A further €800,000 fine targeted the application of increases to Now TV offers promoted with the claim “until you cancel,” which regulators said implied exemption.
- An additional €1.4 million sanction addressed retention deals via added TV packages or Sky Wi‑Fi whose promised terms were not reflected on bills.
- Sky said it was surprised by the ruling, asserted confidence in the correctness of its conduct, and will consider legal actions in the appropriate venues.
- The Unione Nazionale Consumatori welcomed the sanction but deemed it insufficient, urging clearer standalone notices and tighter rules on unilateral contract changes.