Overview
- The AGCM found Apple abused a dominant App Store position under Article 102 TFEU by imposing a double‑consent regime through App Tracking Transparency.
- The authority deemed the requirement “disproportionate” and “extremely burdensome,” citing reduced opt‑in rates that cut third‑party advertising revenue.
- In addition to the €98.6 million penalty, Apple was ordered to cease the conduct and submit a compliance report within 90 days.
- Apple said it will appeal the decision, defending ATT as a privacy safeguard and asserting the rules apply to all developers.
- The ruling follows France’s €150 million fine and aligns with coordinated EU scrutiny, with Germany testing Apple’s proposed changes and probes ongoing in Poland and Romania.