Overview

• Italy registered 67,272 new cars in August (-2.68% year over year), bringing January–August to 1,040,734 (-3.68%).
• August marked the fourth consecutive monthly decline, with private purchases falling 14.1% as rentals and self-registrations partly filled the gap.
• Used-car activity increased to 306,196 ownership transfers (+1.61%), accounting for about 82% of all August vehicle movements.
• Rechargeable vehicles reached roughly 12% of August sales (BEV 4.9%, PHEV 7.1%), as UNRAE says non‑operational incentives are chilling demand and warns that ISEE caps, scrappage and territorial limits plus a June 30, 2026 deadline could constrain uptake.
• Stellantis outperformed with 17,690 registrations (+3.1%) and a 26.3% share, led by a 32.3% jump for Fiat, though analysts note overall volumes remain about 21.5% below 2019.