Overview

• Roy Bianco & Die Abbrunzati Boys and Crucchi Gang are selling out arenas and racking up millions of streams with Italo-pop shows
• TikTok’s #italovibes hashtag and Tommy Cash’s viral Eurovision 2025 line “Mi amore, espresso macchiato per favore” have driven a surge in global interest
• Experts attribute the craze to youth-led nostalgia and escapism, casting idealized Italian imagery as emotional refuge
• The genre’s roots trace back to Sanremo-era pop and the late-1970s Italo Disco label compiled by Bernhard Mikulski
• Critics argue the revival often confines Italy to a kitschy “tourist menu” instead of engaging its broader cultural complexity