Overview

• Viminale and Tourism Ministry figures show arrivals up 10.2% in June, 4.5% in July and 13.1% in the first 11 days of August compared with 2024
• Altroconsumo finds beach rental fees up an average of 5% year-on-year, with Alassio charging €340 per week and Rimini €150
• A Codacons report on extreme accommodation prices prompted scrutiny until the host of a €297,573-per-week Verona rooftop said the listing was a Booking.com error
• Cna Turismo projects about €5 billion in Ferragosto week turnover from over 5 million tourists, while Confcooperative forecasts up to €17 billion in total summer spending
• Consumer surveys indicate 8.4 million Italians will skip holidays for economic reasons and local operators report weekday occupancy drops of up to 30%