Overview

• Leadership positions the rebrand as a way to consolidate an identity built through years of ironic, unconventional communication.
• Tanuba blends the names Taffo and Anubis, invoking funerary symbolism to create a label designed to be more universally legible outside Italy.
• The company plans to expand abroad while maintaining its established presence across Italy under a centralized franchise model.
• The group reports more than 40 locations nationwide and annual turnover of about €15–16 million based on company figures shared with the press.
• A community-selected mascot—a small coffin in jacket and tie—will accompany the rollout of the new identity.