Overview

• Consumer watchdog Altroconsumo reported average beach-service prices climbed by 17% year-on-year, with some operators charging up to €60 a day
• Assobalneari Italia estimates a 25–30% decline in sunbed and umbrella rentals, especially on weekdays, as families reduce day-trip spending
• State police data from Alloggiati Web show June arrivals up 10.2% and July up 4.5%, but hoteliers warn shorter stays could cause overnight revenues to fall
• Municipalities are deploying turnstiles at Mondello and mandating reservation apps and €1–2 access fees at Sardinian sites like Tuerredda to regulate visitor flows
• Industry and government leaders blame inflation while opposition figures and consumer groups decry the erosion of affordable beach access