Overview

• Coastal resorts recorded a 15% year-on-year drop in July beach attendance, led by declines among German and Italian visitors.
• Since summer 2019, travel, lodging, food and leisure prices have climbed around 30%, with domestic flights up 81.5% and international fares up 65.9%.
• Nearly 49% of Italians say they will skip summer 2025 vacations due to sustained price increases.
• The Dolomites have experienced severe overcrowding as tourists seek cooler, more active holiday options, leading to long wait times on trails and cable cars.
• Regional price gaps leave Riviera di Liguria, Gallipoli and Alghero among the most expensive beach destinations, while Rimini, Lignano and Anzio remain relatively affordable.