Overview

• Average daily beach service fees rose by 4.47% this year to €25.80; weekly packages jumped 6.41% to €170.70, outpacing 1.9% inflation
• Daily rates vary regionally, with Campania topping the chart at €33 per day and Abruzzo offering the lowest at €19
• Tyrrhenian-Ligurian coasts remain the most expensive but largely stable, while Adriatic-Ionian shores saw daily rates surge 14.27%; weekly rates increased 20.54%
• Premium day tickets at beach clubs can cost up to €1,500 for 'imperial' tents in Versilia, with other luxury spots charging €400 to €560 per day
• Fees for add-ons have grown significantly; maxi umbrellas now average €28.50, whirlpool baths €14.90 and tents €35.50, while select operators offer half-day or 'happy hour' rates to reduce costs