Overview

• Beach resorts report a 20–30% drop in attendances compared with previous summers, with many visitors limiting their trips to weekends or free beaches.
• Average beach service fees have risen by about 5%, with luxury options such as Twiga’s imperial tent commanding up to €1,500 per day.
• Consumer groups led by Codacons and public figures like Alessandro Gassmann are demanding significant tariff cuts amid mounting family austerity.
• Operators are offering up to 30% off on last-minute weekday bookings but warn that deeper, permanent price reductions could undermine their business viability.
• Rimini lifeguards have scheduled an eight-hour strike and a protest march for August 9 to oppose extended patrol mandates and the removal of lunch breaks.