Overview

• Ashwini Vaishnaw announced on X that he is moving to Zoho for documents, spreadsheets and presentations, urging citizens to adopt indigenous products and services.
• Industry watchers described the endorsement as a symbolic, strategic signal for government offices and businesses to consider domestic alternatives to foreign platforms.
• Zoho CEO Sridhar Vembu publicly thanked the minister, calling the announcement a major morale boost for engineers and pledging to make the nation proud.
• The endorsement follows Prime Minister Narendra Modi’s call to buy and sell Swadeshi during the festive season, paired with messaging around new GST ‘Bachat Utsav’ reforms.
• Zoho, founded in India and headquartered in Tamil Nadu, offers a broad productivity and business-app suite that competes with Microsoft and Google, including AI features like Zia and an in-house LLM.