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Israel–Premier Tech to Rebrand for 2026, Dropping Israeli Identity

Sponsors issued ultimatums after protests disrupted major races.

Overview

  • The Israeli-licensed WorldTour team said it will unveil a new name and brand for 2026 that removes references to Israel.
  • Co-owner Sylvan Adams will step back from day-to-day operations and stop speaking for the team, focusing on his World Jewish Congress role.
  • The move follows sustained pro-Palestinian protests that repeatedly disrupted the Vuelta a España, where the team removed 'Israel' from jerseys and the Madrid finale was abandoned.
  • Race organisers rescinded the team’s Giro dell’Emilia invitation, and the squad withdrew from additional Italian one-day races over security concerns.
  • Key partners Premier Tech and Factor warned they would end support without a new name and identity, making commercial survival a central driver of the rebrand.