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Israel‑Premier Tech To Drop Israeli Identity in 2026 Rebrand as Sylvan Adams Steps Back

Sponsor demands plus security-driven race exclusions after Vuelta protests forced the change.

Overview

  • Team officials said they will rename and rebrand for the 2026 season, moving away from the current Israeli identity, with the new name still to be announced.
  • Sylvan Adams will step back from day-to-day involvement and stop speaking on behalf of the team as he focuses on his role at the World Jewish Congress, Israel.
  • Premier Tech and Factor had made continued support conditional on removing the term Israel and adopting a new brand identity.
  • Pro-Palestinian demonstrations at the Vuelta a España led to stage neutralisations and kit changes, and Italian organisers later excluded the squad from the Giro dell’Emilia over public-safety concerns.
  • The team says it will maintain its mission to develop cycling talent worldwide while managing ongoing security and participation uncertainties.