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Israel–Premier Tech To Drop Israeli Identity in 2026 Rebrand

Founder Sylvan Adams will step back from day-to-day leadership in 2026.

Overview

  • The WorldTour team announced a name change and full rebrand that removes references to Israel, with the new identity to be unveiled later.
  • Adams will no longer speak on the team's behalf from 2026 and will focus on his role at the World Jewish Congress, while continuing to finance the squad.
  • Sustained pro‑Palestine demonstrations escalated at the Vuelta a España, where a team time trial was briefly blocked and the final stage was canceled, intensifying safety and operational pressures.
  • In recent weeks the squad raced under the shortened "IPT" label and withdrew from several Italian races, including Giro dell’Emilia, Coppa Agostoni and Coppa Bernocchi, and it said it would skip Tre Valli Varesine and Gran Piemonte.
  • Commercial and roster strains continue, with Factor Bikes questioning the partnership and only 17 riders signed for 2026 after departures such as Derek Gee and Matthew Riccitello.