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Israel–Premier Tech Rebrands as NSN Cycling Team Under NSN–Stoneweg Joint Venture

The overhaul follows protest-disrupted races that prompted sponsors to withdraw.

Soccer Football - FC Barcelona Legends v Real Madrid Legends - Ajinomoto Stadium, Tokyo, Japan - December 15, 2024 FC Barcelona Legends' Andres Iniesta in action REUTERS/Issei Kato
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With 'Israel', 'Premier Tech' and the Star of David all gone, the renamed NSN team is preparing to unveil its new look

Overview

  • NSN (Never Say Never) and Swiss investment platform Stoneweg have formed a joint venture to take over the team’s WorldTour and Development structure ahead of the 2026 season.
  • The squad will be Swiss-registered with operations centered in Barcelona and Girona, and it will race as NSN Cycling Team from 2026.
  • Premier Tech ended its title sponsorship earlier this month, and the team’s bike supplier Factor also exited its partnership.
  • The team will hold a pre-season training camp next week and plans to unveil its new look and race program in the coming weeks.
  • General manager Kjell Carlström remains in his role, while the extent of former co-owner Sylvan Adams’s ongoing involvement has not been formally confirmed.