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Israel–Premier Tech Opens 2026 Branding Review As Sponsors Demand Name Change

Premier Tech warns the current team name is no longer sustainable.

Overview

  • Factor Bikes says it will withdraw support without changes to the team name and flag, escalating sponsor pressure.
  • The team confirms it is planning 2026 branding and will announce any changes after its review.
  • During the Vuelta a España, the squad removed 'Israel' from riders’ jerseys after protests disrupted stages, including an abandoned finale in Madrid.
  • Rider Derek Gee terminated his deal shortly before the Vuelta, prompting the team to seek legal advice and UCI support on the contract.
  • The Israeli‑registered team owned by Sylvan Adams faces mounting safety and reputational concerns, with riders and peers voicing worry about being targeted.