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Israel-Premier Tech To Rebrand, Drop Israeli Identity as Adams Steps Back

The decision answers sponsor ultimatums under a looming Oct. 10 UCI name submission cutoff.

Overview

  • The team announced it will change its name and "dissolve its Israeli identity," with details of the new brand to follow.
  • Co-owner Sylvan Adams will step away from day-to-day operations for 2026 and will no longer serve as the team's public voice.
  • The move follows months of pro-Palestinian demonstrations that disrupted major races, including an abandoned final Vuelta stage in Madrid.
  • Race organizers excluded the team from the Giro dell’Emilia citing security concerns, while Factor and Premier Tech warned of withdrawing support.
  • UCI licensing rules require official names by October 10, and the team remains listed to start Saturday’s Il Lombardia under its current name.