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Israel-Premier Tech to Drop Israeli Branding as Sylvan Adams Steps Back

The move follows sponsor ultimatums after protest disruptions triggered race exclusions.

Overview

  • The team announced it will rename and rebrand away from its Israeli identity, with a new name to be revealed soon.
  • Co-owner Sylvan Adams will step back from day-to-day involvement and stop speaking for the team as he focuses on his World Jewish Congress role.
  • Key partners Premier Tech and Factor told the team they could not continue their relationships without a name change and new brand identity.
  • Pro-Palestinian demonstrations at the Vuelta a España blocked the team time trial and were cited in the cancellation of two stages, including the finale into Madrid.
  • The squad pulled out of upcoming Italian one-day races citing security concerns, and organizers rescinded its invitation to the Giro dell’Emilia.