Overview

• The Prime Minister's Office and its spokesperson's unit coordinated the rollout during Benjamin Netanyahu’s visit to New York.
• Dozens of large billboards and mobile trucks carrying “Remember October 7” were placed around UN headquarters and in Times Square.
• Each display features a QR code that, when scanned outside Israel, leads to a website documenting the 2023 attack.
• The campaign’s stated aim is to focus global attention on Hamas atrocities and on 48 hostages still held in Gaza.
• The PMO said Israel’s public diplomacy push has been significantly strengthened during this trip ahead of Netanyahu’s UN General Assembly speech.