Overview
- The New York Islanders announced Thursday night that a navy lighthouse design won their fan-made third-jersey contest and will form the basis of the team’s 2027–28 alternate uniform.
- The contest drew about 80,490 submissions after opening July 8, a player-and-operations committee cut the field to eight finalists, and fans voted through a three-round, bracket-style process to pick the winner.
- The club said it will work with Fanatics to turn the digital concept into a full NHL-compliant uniform and then seek league approval before the jersey appears on the ice at UBS Arena in 2027–28.
- The winning mark revives a late-1990s lighthouse patch as a primary logo choice, the controversial fisherman motif did not reach the final, and the anonymous designer will receive a team-signed jersey and tickets but no cash payment.
- The campaign gave fans an unprecedented role in franchise branding and boosted offseason engagement, but it also raises questions about open voting by non-Isles fans and the ethics of unpaid creative work for commercial use.