Overview
- NSW Fair Trading says the site falsely claimed a co-founder named James was shot in the Bondi attack to push a closing-down sale, even though no victim had that name.
- The website lacked a NSW trading address, phone number or ABN, and images of the supposed founders appeared to be AI-generated.
- Commissioner Natasha Mann flagged potential misleading and unconscionable conduct under Australian Consumer Law and raised doubts that orders would be fulfilled.
- The site and its Instagram ads were removed after regulator contact, with a warning the operation could reappear under different URLs.
- Shoppers and TrustPilot reviews reported being misled and overcharged, noting identical items available on other platforms such as Shein for far less.