Particle.news

Download on the App Store

IShowSpeed’s ‘Bijuria’ Street Dance Goes Viral for Sunny Sanskari

The viral clip extends the soundtrack’s reach beyond India before the film’s October 2 release.

Overview

  • A widely shared video shows IShowSpeed pulling two Indians from a car to dance with him to ‘Bijuria,’ drawing heavy engagement across X, Instagram and YouTube.
  • Varun Dhawan reposted the clip and wrote, “He got good taste in music #bijuria. Didn’t expect speed to dance on bijuria haha sunny sanskari is happy.”
  • ‘Bijuria’ is a reimagined 1990s track for Sunny Sanskari Ki Tulsi Kumari with vocals by Sonu Nigam and Asees Kaur and a new arrangement by Tanishk Bagchi.
  • The moment builds on an ongoing campaign that includes live performances such as Dhawan’s duet with Sonu Nigam at YouTube FanFest and a wave of creator remakes and mashups.
  • Directed by Shashank Khaitan and produced by Dharma Productions, the Varun Dhawan–Janhvi Kapoor rom-com is slated for theatrical release on October 2.