Overview

• Students of the Indian School of Business in Hyderabad symbolically dipped their batch photo chart into the triveni confluence of the Ganga, Yamuna and Saraswati rivers at Prayagraj.
• The practice draws on a trend from the 2025 Maha Kumbh when pilgrims submerged printed or digital images in the Ganga due to travel restrictions.
• An Instagram post by @bobcats_co26 on July 24 captured the ritual with the caption “We are placements ready. Are you?” and has since attracted over 830,000 views.
• Social media users reacted with amusement, joking about only the “B section” receiving blessings and satirizing the pressures of campus placements.
• Although the gesture remains a lighthearted ritual without confirmed impact on recruitment outcomes, it underscores the emotional toll of India’s competitive business school placement season.