Isaac Mizrahi Named Target’s First Creative Director at Large

Overview

• Target confirmed on Monday that Isaac Mizrahi will serve as the retailer’s first creative director at large in a newly created, advisory position.
• The company says Mizrahi will act as a creative adviser rather than a hands-on designer and will push for a cohesive design code across fashion, home and other in-house brands.
• Mizrahi will team with Gena Fox, Target’s senior vice president of design, and will help identify partnerships, product concepts and storytelling opportunities for the retailer.
• The designer will lead a mentorship program launching this summer that includes one-on-one sessions, design workshops and creative immersion trips to accelerate the skills of Target’s internal design teams.
• The hire is part of CEO Michael Fiddelke’s broader plan to restore style relevance after 2025 sales weakness and follows a wider retail trend of placing high-profile designers in ongoing advisory roles; Mizrahi previously collaborated with Target from 2002 to 2009 and helped popularize its high-low model.