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Isaac Lee Takes Helm of HYBE America as Scooter Braun Moves to Advisory Role

Braun remains on HYBE’s board as senior adviser, holding one of the company’s largest individual stakes

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Scooter Braun, chief executive officer of Hybe America Inc., during the Bloomberg Screentime event in Los Angeles, Calif., on Oct. 10, 2024.

Overview

  • Scooter Braun resigned as CEO of HYBE America on July 1 and transitioned into a senior adviser and board director role at HYBE Corporation
  • Isaac Lee, former chairman of HYBE Latin America, was appointed chairman and CEO of HYBE America, overseeing operations including Quality Control and Big Machine Label Group
  • Braun will continue to support HYBE’s global vision under chairman Bang Si-Hyuk while retaining significant shareholding in the company
  • During his HYBE America tenure, Braun completed the $300 million Quality Control acquisition and brokered key distribution partnerships that built the company’s multi-label infrastructure
  • HYBE expects Lee’s unified oversight of North and Latin American divisions to enhance operational synergy and drive Western-market growth