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Isaac Lee Named CEO of HYBE America as Scooter Braun Steps Aside

The move positions him as a strategic adviser during ongoing legal probes in South Korea.

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Overview

  • Scooter Braun relinquished his CEO title on July 1, 2025, and will serve as a senior advisor to HYBE’s chairman and CEO.
  • Braun will also remain a director on HYBE’s board of directors while pursuing other ventures.
  • During his four years leading HYBE America, Braun integrated Ithaca Holdings and oversaw acquisitions of Quality Control and a distribution deal with So So Def.
  • Seoul prosecutors raided HYBE’s headquarters in May to investigate alleged insider trading by a former executive.
  • Korean financial regulators are examining founder Bang Si-Hyuk for possible investor misrepresentation ahead of the company’s 2020 IPO.