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Iron Maiden and West Ham Release 50th-Anniversary Shirt

The release taps Steve Harris’s West Ham roots to extend the band’s ‘Die With Your Boots On’ line.

Overview

  • The co-branded jersey commemorates West Ham’s 1975 FA Cup triumph and Iron Maiden’s formation in 1975.
  • It is available now for immediate shipping through West Ham’s in-person and online stores and the MAIDENstore, priced at £70.
  • Design details include the 1975 Cup Final badge, claret-and-blue piping, an Iron Maiden front logo, “IMFC” on the right breast, Steve Harris’s No. 11 on the back, and a Hammer & Bass-guitar crest marked “Est.1975.”
  • Current West Ham players, including captain Jarrod Bowen, modeled the shirt in launch imagery.
  • Steve Harris and mascot Eddie wore the shirt at Iron Maiden’s sold-out London Stadium show, tying the launch to live momentum and the band’s newly announced 2026 European dates.