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Irish Prison Service Paid Nearly €25,000 for 2 Johnnies Recruitment Podcast

The sponsored episode formed part of the 2025 officer recruitment campaign with IPS oversight for security.

Overview

  • The IPS confirmed paying €20,000 plus €4,600 VAT to The 2 Johnnies for a sponsored episode promoting prison officer careers.
  • Internal emails described a bespoke format featuring two serving officers of different tenure and gender discussing their roles.
  • Briefing materials provided to the officers included suggested questions and answers with first‑year earning potential up to €70,000 and salary bands once qualified.
  • The IPS required review of the final cut with editorial adjustments to prevent content that could compromise prison security.
  • The partnership was pursued for reach, with the podcast citing 700,000 weekly listeners, as the IPS targets 300 recruits in 2025 after receiving 1,500 applications.