Overview

• In a Big Issue–commissioned Ipsos survey, 51% found Claudia Winkleman more trustworthy than Rachel Reeves, 15% chose Reeves, and 34% trusted neither.
• Jonathan Ross was rated more trustworthy than Keir Starmer (41% to 23% with 36% choosing neither), while Alan Carr topped Nigel Farage (50% to 22%) and Kate Garraway led Kemi Badenoch (46% to 16%).
• Further matchups also favored celebrities, including Clare Balding over Ed Davey (47% to 15%) and Charlotte Church over Angela Rayner (45% to 15%).
• Ipsos polled 1,100 UK adults aged 16–75 online from August 22–25, with sizable shares in several pairings opting for “neither” or responding “don’t know.”
• The Big Issue relaunched 34 years after its founding with an edition examining a perceived crisis of trust in government, and it highlighted demographic contrasts such as men favoring Reeves over Winkleman and minority ethnic and graduate respondents more often choosing Farage over Carr.