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4h ago

IPL Value Falls to $8.8 Billion in Second Straight Year of Decline

A D&P Advisory report links the slide to media-rights consolidation alongside a ban on real-money gaming ads.

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File picture of Royal Challengers Bengaluru's Virat Kohli carrying the IPL trophy at the M. Chinnaswamy Stadium in Bengaluru on June 4. (AFP)
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Overview

  • The IPL ecosystem is valued at ₹76,100 crore ($8.8 billion) for 2025, down from ₹82,700 crore in 2024 and from a ₹92,500 crore peak in 2023.
  • Disney Star and Viacom18’s merger into JioStar concentrated TV and digital rights with a single player, easing bidding intensity and muting future media-rights escalation.
  • The Promotion & Regulation of Online Gaming Act 2025 removed ₹1,500–2,000 crore in annual advertising and sponsorship tied to real-money gaming across league, team and broadcaster deals.
  • Engagement remains strong, with over 1 billion viewers in 2025 and digital audiences surpassing television for the first time; JioStar cited 1.19 billion unique viewers.
  • The report urges diversification into new sponsor categories, esports collaborations and digital commerce or subscription models, with potential global streaming entrants seen as a way to restore competitive tension.