Overview

• The new report pegs the IPL ecosystem at $8.8 billion, marking an almost 11% drop from $9.9 billion in 2024 and down from a 2023 peak of $11.2 billion.
• Consolidation of Disney Star and Viacom18 into the JioStar entity concentrated TV and digital rights with one player, reducing competitive tension in future media-rights auctions.
• India’s August 2025 ban on real-money gaming removed an advertiser cohort worth an estimated Rs 1,500–2,000 crore annually across league, franchise and broadcaster deals.
• Audience scale remained robust at roughly 1 billion viewers this season, bolstered by regional-language streams, connected TV adoption and interactive formats.
• D&P recommends expanding sponsor categories, accelerating digital monetisation and courting global streamers to rebuild value, as the WPL also logged a 5.6% valuation dip year on year.