Overview

• Punjab Kings co-owner Mohit Burman proposed extending the IPL season to 12–16 weeks to build rivalries, enhance storytelling and elevate overall brand value.
• With a per-match value of $16.8 million, the IPL ranks second behind the NFL, and leading investment bank Houlihan Lokey pegs its total valuation at about $16 billion.
• Punjab Kings have seen a 25 percent year-on-year revenue increase following their run to the final, a turnaround credited in part to coach Ricky Ponting’s leadership.
• Owners of IPL franchises are investing in overseas competitions such as the Caribbean Premier League to create a shared core of talent and expand the league’s global footprint.
• Burman stressed the importance of a clear international schedule to secure top-player availability and continuous innovation in fan engagement.