Overview
- JioStar, in a Friday update, reported IPL digital watch-time up 7% and digital reach up 15% as TV viewership tracks toward 500 million.
- Connected-TV (CTV) viewing on large screens grew faster than other formats, with CTV reach up 25% and watch-time up 20% so far.
- Regional-language streams saw a 42% jump in watch-time, pointing to wider uptake beyond the main national feeds.
- The broadcaster said 125 new advertisers joined versus last season, with 22 sponsors on digital and 16 on linear TV.
- The reported totals cover 51 matches on linear TV and 57 on digital and reflect JioStar’s mid-season data rather than an independent audit.