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IPL Brand Value Falls 20% to $9.6 Billion as Mumbai Indians Lead Franchise Rankings

Brand Finance ties the slide to lost momentum after a May stoppage in play.

Overview

  • The IPL ecosystem’s valuation declined from $12 billion in 2024 to $9.6 billion in 2025, a loss estimated at INR 21,576 crore.
  • Mumbai Indians are valued at $108 million after a 9% dip, reclaiming No. 1 on the strength of playoff qualification, loyal fans and strong sponsors.
  • Royal Challengers Bengaluru rank second at $105 million after a 10% drop despite their maiden title, with Chennai Super Kings third at $93 million following a 24% fall.
  • Rajasthan Royals, Sunrisers Hyderabad and Kolkata Knight Riders recorded steeper declines of about 35%, 34% and 33% respectively, while Gujarat Titans edged up 2% to $70 million.
  • Brand Finance frames 2025 as a correction phase and flags regulatory and media pressures, including the online gaming bill, platform consolidation and a reported JioStar rights exit.